|
|
|
| Contact: Christine Hill (612) 873-5719 |
12/11/08 |
Traumatic Brain Injury Campaign Honored at Consumer Health World Conference
Hennepin County Medical Center (Hennepin) was presented with the Consumer Health World Award for its public awareness and prevention campaign about traumatic brain injuries. The awards recognize excellence and advancement in the health and wellness industries that strive to enhance consumer ability to better manage healthcare expenditures and actively take control of their quality of life. Award recipients were announced during this year’s Consumer Health World conference held in Arlington, VA (December 8-10, 2008).
Hennepin’s “Save This Brain” campaign, an effort to educate consumers about the impact, recognition, prevention and treatment of traumatic brain injuries (TBI), placed second to WebMD in the Best Health Promotion Initiative category for its innovation, value to the public, impact, return on investment and scalability.
“This has really been a remarkable campaign for us,” said Ted Blank, director of marketing at Hennepin County Medical Center. “To be recognized for our contribution in consumer’s quality of life is really special. The feedback we have received has been great and helps illustrate that our efforts are making a valuable difference.”
The campaign, created with Minneapolis agency Russell Herder, was a multifaceted initiative that included a series of community events, outreach efforts and a special website, SaveThisBrain.org, that allows people to get information on TBI and take a closer look at how their brain makes them who they are. Minnesotans may best remember this brain-saving campaign by the rolling bathtub, complete with shower steam and would-be bathers in robes and slippers that made its way along Nicollet Mall on a hot summer day this August. The bathtub was being used to call attention to the leading cause of TBI – falls.
Hennepin’s “Save This Brain” campaign was carefully chosen from an assembly of extremely qualified competitors around the globe, by a panel of judges who represent a broad array of healthcare industry experts, according to Wendy Borow-Johnson, Consumer Health World chair.
About Hennepin County Medical Center
Hennepin County Medical Center is a nationally recognized Level 1 Trauma Center with the largest emergency department in Minnesota. The comprehensive academic medical center and public teaching hospital includes a 424-bed acute care hospital and primary care and specialty clinics located in downtown Minneapolis, and four primary care clinics in Minneapolis and suburban Hennepin County.
For the twelfth year in a row, Hennepin County Medical Center is listed in the U.S. News & World Report rankings of the top U.S. Hospitals in its annual “America’s Best Hospitals” report. For more information on Hennepin County Medical Center, visit hcmc.org.
About Russell Herder
Russell Herder is an independent marketing communications firm providing award-winning advertising, public relations, interactive, research and media services for a roster of national clients. For more information on Russell Herder, visit russellherder.com.
###
|
|
